Topline: After hitting the market on February 18, Oreos designed by Supreme, the highly in-demand streetwear brand, were quickly gobbled up by fans—not to eat, but to resell, with a three-pack of the crimson cookies going for over $88,000 on eBay as of Friday afternoon in the latest showing of Supreme’s commanding grip on “hype culture.”
- The Supreme Oreos went on sale Thursday at $8 per pack, with intrepid buyers snapping them up and then immediately listing the cookies on eBay.
- Supreme teamed up with Nabisco, Oreo’s maker, as part of its Spring/Summer 2020 collection, which also featured faux fur varsity jackets, a Nike sneaker, Nalgene water bottles, Ziploc bags and a rolling Mac Tools chest.
- Other Supreme Oreo packs are listed at lower prices that are still significantly higher than the $8 retail price, ranging from $56 to the pack going for $88,400—which had 93 bids as of Friday.
- According to the listing history, the $88,000 pack is being sold from Cedar Rapids, Iowa, and started bidding at $20 Thursday, with bids jumping into the tens of thousands by Friday afternoon and nearly nine days left for the auction.
- Some are not buying the hype: Daquan, an Instagram influencer with over 14 million followers, shared a meme saying “No one’s paying $250 for some Oreos.”
- Supreme, eBay and Mondelēz International, Nabisco’s parent company, did not respond to requests for comment from Forbes.
Big number: $1,000,000. That’s how much a Champion jacket designed by Supreme is going for on StockX, a streetwear resale site—which has zero listings of the Supreme Oreo. Supreme is known for creating its own versions of everyday objects, such as baseball bats, matches, bottle openers and bike locks, along with more high-end products like an off-road Honda dirt bike.
Key background: Supreme began as a skateboarding brand in 1994, located in New York City’s SoHo neighborhood. The brand has exploded in popularity over the decades, with its hotly anticipated releases of new products, called “drops,” causing fans to wait for hours outside the brand’s flagship stores. Reportedly, the Supreme Oreo will drop in Japan on Saturday, and be available for online sales beginning February 27.
Tangent: Netflix’s Patriot Act with Hasan Minhaj dedicated an episode to Supreme and its influence on “hype culture,” defined as obsession with the next big thing.