Traditional methods of product planning and launch are evolving in the post-covid-landscape, and all key stakeholders must be reevaluated in order to develop a cohesive strategy. To advance knowledge, stay relevant, and create innovative solutions, it is critical for the industry to come together and share best practices.
The Fierce New Product Planning Summit brings together all the necessary teams to collaborate cross-functionally and develop a multi-channel approach to new product launch and commercialization. It serves as a learning platform for new product development, commercial planning, brand strategy, and marketing professionals to discuss how to use tools and resources to improve early decision-making, collaborate with cross-functional partners to guide product development, and leverage key insights to tailor a product plan to ensure a successful new product launch.