Caribbean Rum resurgence: ‘Hellish liquor’ to premium product
Long the poison of brutish pirates and drunken sailors, rum was traditionally a cheap booze imbibed far less for its flavour than its heady effect.
Today lust for the liquor has never been so potent, and it is a taste for premium brands that is leading the charge, say manufacturers in the Caribbean who are reporting increasing sales in top-shelf varieties.